Delighted vs Wootric: NPS and Feedback Tools Compared
Comparing Delighted and Wootric for customer feedback collection. Both help predict churn through satisfaction signals - which platform fits your needs?
Overview
Delighted and Wootric both specialize in customer feedback collection, particularly NPS, CSAT, and CES surveys. For retention, these tools provide early warning signals - declining satisfaction often precedes churn, giving you a chance to intervene.
Both platforms deliver similar core functionality. The choice often comes down to pricing, specific feature requirements, and which integrations matter for your workflow.
| Feature | Delighted | Wootric |
|---|---|---|
| Starting Price | $224/mo | Custom pricing |
| Survey Types | NPS, CSAT, CES, custom | NPS, CSAT, CES, custom |
| In-App Surveys | Yes | Yes (focus) |
| Multi-channel | Email, web, SMS, in-app | Email, web, in-app |
| Autopilot/Automation | Yes | Yes |
| Text Analysis | Yes | Yes |
| Parent Company | Qualtrics | InMoment |
Key Differences
Channel Emphasis
Delighted provides strong multi-channel distribution including SMS surveys. The platform treats all channels relatively equally, making it flexible for reaching customers wherever they're most responsive.
Wootric (now InMoment) historically emphasized in-app micro-surveys, capturing feedback while users are actively engaged. The timing drives higher response rates and more contextual feedback.
Pricing and Transparency
Delighted publishes clear pricing starting at $224/month. The transparent model makes evaluation straightforward.
Wootric moved to custom pricing as part of InMoment, making it harder to evaluate cost without a sales conversation. This approach is common but can slow evaluation.
Enterprise Integration
Both platforms integrate with common tools. Delighted's Qualtrics ownership and Wootric's InMoment parentage position them well for enterprise deals but add uncertainty about long-term product direction.
Who Should Choose What
Choose Delighted if:
- Transparent pricing matters
- Multi-channel distribution including SMS is needed
- You want straightforward, focused feedback collection
- Quick setup and self-service are priorities
Choose Wootric if:
- In-app micro-surveys are the primary use case
- You're already in the InMoment ecosystem
- Enterprise requirements and support matter
- Custom pricing discussions don't bother you
The Bottom Line
Both Delighted and Wootric collect the feedback data that helps predict churn. Delighted's transparent pricing and multi-channel approach make it easier to evaluate and implement. Wootric's in-app focus can drive higher response rates for that specific use case.
Feedback identifies at-risk customers. Retention email acts on that intelligence. Pair either feedback tool with Sequenzy to automatically intervene when satisfaction signals indicate churn risk.
Turn feedback into retention action
Sequenzy triggers win-back sequences when satisfaction declines.
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